| The change of media form will have a huge impact on the social structure,and the current overall media form in China is in such an environment.Traditional mainstream media are gradually declining,whether it is newspaper,radio or television,whose media influence on the general public is declining day by day.Especially when compared with the Internet media,the powerful communication effect and influence of the original mass media have long since disappeared.The new media,through the technical means of the Internet,has achieved unprecedented information openness and sharing,profoundly changing the ways and methods for the audience to obtain news content.This trend has emerged in the first decade of the 21 st century,but the real rapid progress of new network media,leaving the traditional media behind,was realized in the second decade of this century,the rapid rise of the mobile Internet background.Nowadays,the clients of We Chat,Weibo and various news organizations,which take mobile Internet media as the carrier,have to some extent replaced the original information acquisition methods of traditional media,such as newspaper,TV and radio.The audience that used to passively accept information has now been transformed into users who can choose information independently,publish comments and express their attitudes independently,and directly participate in the production of news content.The information released by these users indirectly enables users who were originally merely news audiences to participate in the production process,and then through a new round of user feedback and retransmission,the interactive production of news is realized.The interactive news production mode,as a newly emerging content production mode,has made a great impact on the original news content production and dissemination,which can be said to be a subversion of the original mode to a certain extent.For the audience of news content,the news audience,who used to be the receiving terminal,now has the feedback channel,and suddenly participates in the mass production of the whole news content and becomes one of the content producers.In this mode of production,news media organizations and their practitioners are also faced with the change from the "high position" of news content givers to the direction of interactive producers.As the overall role of the media has changed,the process of news production has naturally changed from a one-way transmission model to a spiral circulation development model.In other words,interactive news content production has directly brought about new changes in the frame of topic selection,content producer and production mode in the production process,and has a corresponding effect on the news media,news receivers and content itself. |
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