A Study On The Role Building Of TV Cultural Program Host Based On "ChangChangJiuJiu"

The TV cultural programs have appeared frequently in public since2017.On one hand,these programs present the beauty of culture to the audience;on the other hand,they provide a perspective to study the ecology of TV culture.The role that a TV cultural program host builds is quite crucial,considering that he/she is an important messenger of the program.TV cultural programs pose a higher requirement for the host,who does not only need to build the role required for the program,but also needs to seek self-improvement,integrate with and stabilize the role he/she builds.Under the current media environment,the relatively hidden and safe "backstage" of the host has been gradually made public,which makes the role building of the cultural programs host continue to extend in a deeper direction,thus appearing the "central role" of the host.The media environment mentioned above gives the author a new research perspective,which is to analyze the evolution of the role building of cultural program host under the context of the current media environment,and to explore the role of the cultural program host that is in line with host in the transformation of the role,the need to continue to merge me and the role,but also need to use the theoretical knowledge of the personality maskurrent TV cultural program host should also build a new “central role”.When shaping the "central role",The paper is composed of four parts,the research status,background,innovation,research methods,content,the introduction of the author's work composed of the first part;The theoretical basis used in this paper is mainly in the second part.The host should not only actively integrate himself/herself with the role,but also apply the theories of personality mask into practice,and finally achieve the complete building of the "central role".The,and possible problems incurred.The author hopes to give a relatively clear picture of the way that cultural host builds the role.