A Study On The Role And Function Of The Host Of Intangible Cultural Heritage Special Programs

The intangible cultural heritage special programs carry a clear communication function and purpose,and the host,as an indispensable presence in the intangible cultural heritage special programs,also needs to play his function and role.Only by finding out the unique function of the host role in the special programs of intangible cultural heritage,can the role of the host be better shaped,and the important responsibility of the host in cultural communication be better assumed,so as to spread the intangible cultural heritage.Therefore,the author studied the role functions of hosts of intangible cultural heritage programs by combining the program hosts in his own work "Danling Family,Suona Sound",so as to achieve better communication purposes and effects of the program.The full text is divided into six chapters.In the first chapter,"Overview of Related Theories",the author defines the concept of intangible cultural heritage programs and hosts,and constructs the theoretical support for the research subject of this paper.The paper also quotes the theory of communication to sort out the social function of mass communication.The second chapter,"The Communication Function of Intangible Cultural Heritage Program",analyzes and summarizes the four special communication functions of the intangible cultural heritage program based on the relevant theoretical framework and the combination of domestic intangible cultural heritage program.The third chapter,"The Host as the Presenter",the author combined the broadcast,social psychology and the theory of communication research,will be located in the host's role position "know",it ACTS as the "introduction" in the show,and played a passing cultural content and information,guest and guide series program,sublimation program subject and the publicity function of the role of mainstream values.In the fourth chapter,"the host as the program experiencer",the author defines the role of the host as an "unknown person".The host needs to replace the audience as the "experiencer" of the program content from the perspective of the audience,and plays the role function of empathizing with the audience and experiencing the program personally.The fifth chapter,"The Host as a Reconstructor of Program Form",at the center of the host system as the background,the author will host the role of the position as "management",it acted as a "refactoring" program form,from building new cultural value concept and reshaping national intangible cultural TV type both play the role of their functions.The sixth chapter,"Reflections and Prospects on Intangible Cultural Heritage Program Hosts",studied the innovative communication mode of intangible cultural heritage nowadays,analyzed the challenges and opportunities of intangible cultural heritage program hosts in combination with the current communication environment,and put forward my own thoughts.