Research On The Star Of TV Program Host

With the reform and opening up,the market economy has been fully developed and gradually extended to the media area.Today,all major television competition,this competition wit in obtaining a better economic benefits and the dissemination of results at the same time,also fall into the cycle of"Shanzhai" phenomenon,imitation was rampant.So,in the imitation of the tide in how to gain high ratings become a problem every media needs to face.And TV show host star in this figure is introduced into china.TV host star of the two aspects,the first way originated in the United States,this way the film star of the operation of the operation of the star into the operation of the experience.Its TV program host as the core point,around the host star packaging.The second way originated in Taiwan,Hongkong,Japan,by inviting celebrities,film and television celebrities and other celebrities to enter the ranks of the host.The essence of the two is to host as the breakthrough point amplifying host's role in the process of communication,to point to expand the media dissemination effect and economic benefits.Therefore,the star of the TV program host is a trend of the development of traditional media in the background of China's market economy,which has a great social impact and good economic benefits.But the full swing TV host star operation,we need to pay attention to the two phenomena appear to:first is the host frequently for film,publishing,entertainment activities of entry and fashionable party and society a series of similar host "worthless","low quality" criticism of the voice.Second is the media spending huge sums to build the host star,star columns and the influence is limited,there is a short time.The author access to TV host star data,document,domestic for star director of research,there are two problems,first,TV host star of elements are many,such as host,audience,communication mode,communication technique and so on,domestic the research mostly to media operation angle,host angle,spread angle to analyze,there are few articles from the original demands of the audience perspective and on the basis of audience demand for TV presenters personality characteristics of image analysis.Second,the operation method of the TV program host star has fuzziness,the slogan,does not have the actual operation significance.Therefore,this paper to the audience the original demand for starting point,detailed analysis of the current trust needs of the audience and the beauty and ugliness of demand and based on audience with the characteristics of blindness.Through the analysis of these needs,it is concluded that the audience needs a distinctive image of the host.This paper analyzes the characteristics of the personality image of TV host star.However,there are many types of personality image,can be positive,can also be negative,then how to more scientific classification?The author tries to introduce the psychology master Jung's prototype theory,Jung thought prototype produced in the accumulation of psychological experience,to deepen the role of engrams.But human prototype classification and different,the prototype of scholars Margaret Matt and Carlo Pearson through motivation theory to social people simply divided into magician,mortal,lovers and other 12 prototype.The of the 12 kinds of prototype and in line with the host of these prototypes were character analysis,hope for the media and program planners in host training and selection of reference.Also for the host provides reference types,based on the prototype of the self classification,recognition and conform to its own character,choose proper qualities of our prototype program presided over,so as to enhance intensity and time of their presence in the mind of the audience.Needs to be pointed out is,first,the prototype does not cover all types of host,because the character is diverse,media and host in the self classification should be a reasonable classification according to their own situation,choose their prototype features for training and strengthening never mechanically.Second,because people has a multi-dimensional personality,the host can have the wise prototype temperament,can also have a desperado prototype temperament characteristics,the key lies in the column or the media need what kind of temperament,which requires host and program are reasonable coordination,in order to appeared greatest personality.There are two innovations in this paper.First,this article takes the audience's original demand as the breakthrough point,analyzes the demand of the present audience and the demand of the audience on the TV show host's personality image.Second,this article through to the original audience demand and analysis of the image of the personality that feasible TV host star operation method of operation,from the host's point of view,but also from media angle relative to the existing methods more specific,more comprehensive.To sum up,the main use of the literature,quantitative research method to analyze TV host star,provide a reference to improve the TV host star level,have certain theoretical guidance meaning for later study the host star.