The Operation Strategy Of The Audiobook APP "Lazyman-on"

In an era of fragmentation and attention economy,the ways of people to accessing information and knowledge has changed enormously.As an extension of digital reading,audiobooks with the features like companion,entertainment and informational.Audio books become popular because its relieved audience's knowledge-anxious.Through audiobooks,people can use fragment time to liberate their eyes,acquire knowledge,improve themselves,and entertain.Since 2016,the audiobook industry has developed rapidly,which shows a strong market potential.The first batch of audio book apps such as "Himalaya FM","Dragonfly FM",and "Oxygen Audiobook".Yuewen,Jingdong and Wangyi have also join the industry in recent years.In such a competitive market,"Lazyman-on",one of the top three audiobook APPs in recent years,has its own operational advantages.Applying literature study,case analysis,and comparative analysis,this paper comprehensively analyze and discuss the operation mode of "Lazyman-on" from four aspects including contents,customers,channels and business models.Through the study,we find out that when it comes to content,"Lazyman-on" prioritize the strategy that "content is the king",using diverse production models to build various content types.In addition,it also establishes subdivision column frames.In terms of user operation,"Lazyman-on" provides users with high-quality services,enables the whole ecological scenes,and the content also covers children who have are potential customers for audiobooks.In terms of channels,"Lazyman-on" uses We Chat and Weibo for brand communication,host online and off-line marketing activities to attract users.At the same time,it also participates in public welfare activities to improve brand goodwill.Gaining benefit from "advertisement and knowledge payment" is business model of "Lazyman-on".After the analysis and research on the operation of "Lazyman-on",we can see a series of issues such as ignoring the needs of minority users,users activity is low,uneven development of new media platforms and singularity of profit mode.For better development of "Lazyman-on",it can optimize from four aspects,which are increasing the variety of content,emphasizing the maintenance of user experience,expanding the publicity channels,and building an "Lazyman-on" store.Based on the analysis of "Lazyman-on" operation strategies,this paper puts forward suggestions for the development of audio book industry.In order to builda high-quality audio book APP,we should strengthen the copyright literacy of anchors and users,adding classic content,and continuously optimize the user experience.