A Study Of American Audiobook Industry

In the era of digital publishing globalization and the rapid development of the Internet,the United States' audiobook industry has grown year by year,and becomes a strong force in the publishing industry.Publishing companies are good at grasping the timing.They timely adjust their business strategy and development strategy,to promote the audiobook market,and pay attention to consumer reading behavior and habits.The audiobook industry has improved steadily.At the macro level,the study of audiobook industry in the United States will help us to grasp trend of the global audiobook market.At the micro level,it will help our country's audiobook industry to learn from the experiences and lessons of United States' audiobooks development,to better promote the development of China's audio book industry.First of all,this paper looks back to the history United States audiobook industry through the landmark events on the development.Under the impetus of technological progress,the American audiobook has undergone a budding stage,and it is in the early stage of the transition from the later stage of the growth stage to the mature stage.This paper focuses on the analysis of the development of the United States audio book market from the industrial scale,the development pace and market segments.Through the development of history and the status quo,we can fully grasp the status of the United States audiobook industry,and lay the foundation for the subsequent study.Secondly,this article uses the industry chain perspective to study the American audiobook industry.Starting from the content production process,the author analysis the audiobook production process which is difference from eBook or paper book.Takes Audible as an example,the paper study the self-publishing in audiobook industry.And then discusses the marketing aspects,focusing on the United States audiobook pricing and sales channels.Also the paper has made a comparative analysis on the United States audiobook's listening situation from the consumer point of view.On the basis of the research on the key data about the industry,this article has made a more objective and comprehensive understanding of the industry.Finally,from the aspects of digital technology,social environment,the audience needs,the author summarizes the reasons why the American audiobook has been prosperous and developed since the new millennium.On this basis,the author puts forward to the enlightenment of the development of audiobook industry in our country.