With the development of the society and the progress of The Times,various types of digital resources are growing explosively in quantity and spreading faster and faster.Library is not only a treasure house of collecting,integrating,processing and condensing high-quality digital resources,but also a platform to provide readers with digital reading services.It is necessary to integrate communication,network,computer and other scientific and technological means to ensure the visualization,standardization and sharing of digital resources and services.Digital reading promotion service is a kind of service mode in which the library provides readers with a series of services that are beneficial to access digital resources,enjoy service functions and share their experience in various digital reading platforms.It is to meet more readers’ reading interests and reading needs,and is also the focus of the current library work.In the era of new media,the characteristics of digital reading are subtly changing readers’ demands for reading environment,reading content and reading methods.Libraries should keep up with the pace of the development of The Times and provide readers with diversified,intelligent and targeted digital reading promotion services.It is necessary to continuously improve the functions of digital reading services,broaden the service scope and communication channels,and finally realize the diversification,interest and intelligence of digital reading services.This paper takes the digital reading promotion service of libraries in Liaoning region as the research topic and starts to carry out the research work.According to the geographical map,Liaoning Province is divided into three regions:the southeast region,the central region and the northwest region.Visited the digital reading platforms of 14prefecture-level city public libraries and 58 university libraries in each region.First,check the distribution of digital resources in the library website,then count the opening of digital reading promotion service function,and finally check the opening of digital reading platform.Through the investigation,it is found that the distribution of digital reading resources is unbalanced in the regional libraries.The reader interface design is not beautiful,the reading service function is not perfect;Lack of continuous reader guidance training;Insufficient publicity and promotion efforts,low efficiency of staff response to consultation;The platform opening degree is not high,the sharing consciousness is weak.Finally,in view of the problems found in the survey,the paper puts forward solutions to the digital reading promotion service in Liaoning region.From the macro level,in terms of funds,the relevant government departments need to increase the allocation of funds to libraries;secondly,public libraries and university libraries in Liaoning need to actively strive for the library building funds from superior units,and then use the funds to invest in the construction of digital reading promotion services.At the same time,we should increase the input of digital reading resources to meet the reading needs of different types of readers.Continuously improve digital technology,speed up the construction of digital reading platform,increase digital reading service items,improve reader service experience,etc.In terms of service policy,firstly,the cooperative alliance between libraries needs to formulate policies related to the digital reading service system,and must implement the contents required by the policies,so as to achieve win-win cooperation between the alliance.Secondly,libraries should try their best to reach a cooperative consensus and promote the service mode of "co-construction","co-governance" and "sharing".In terms of service consciousness,Liaoning region is in advocate "national reading" under the background of new era,first of all,improve the service work of library science on digital reading promotion value,the second industry increase the propaganda in the library,in the social environment to cultivate the consciousness of the public to enjoy digital reading service,led digital reading service is deeply rooted in the hearts of the people.From the micro level,this paper puts forward the measures to improve digital reading promotion service in Liaoning region from the five core perspectives of communication subject,communication content,communication channel,communication object and communication effect,closely following the classical "5W" theory of communication.In terms of the main body of digital reading service promotion,the library should strengthen the construction of the service system as the main body,accelerate the cooperation projects with relevant institutions,and improve the professional quality of information audit personnel.In terms of the promotion content of digital reading services,libraries need to provide targeted reading content for different groups of readers,attach importance to the construction of characteristic resources,and add elements close to the scene.As for the promotion media of digital reading service,the library needs to open up diversified communication channels and design simple and understandable reading function interface.In terms of the object of digital reading service promotion,libraries need to build community groups,cultivate the learning style of communication,mutual assistance and sharing,establish the continuous training of readers’ information literacy,strengthen the efforts of readers’ participation in management,and shorten the distance of readers’ participation in service.In the promotion effect of digital reading service,library needs to standardize the management mechanism and introduce the reader feedback mechanism.To open the door,ask questions and gather wisdom,so as to promote the development of digital reading promotion service in Liaoning region. |