The Influencing Factors Of Digital Natives' Continuance Reading And The Construction Of Library Reading Service Model

Library has always been carrying an important mission in the social public service,but with the Internet,information technology has triggered times transformation,the service of library to the readers is also facing great challenges.In the process of library development,no matter what changes The Times brings to the form of service,reading service is still the most basic and important service mode that the library provides for readers.All services of the library are centered on readers and centered around the important activity of reading.Promoting continuance reading is the core goal of library reading promotion service and the key to guarantee the reading effect.This study takes digital natives as the research object,and analyzes the influencing factors of digital natives' continuance reading from the perspective of continuance reading,so as to provide a new perspective for library reading service Digital natives are the backbone of the future modernization of society.The library's reading service for digital natives is not only aimed at improving the reading environment and expanding the database,but more importantly,to provide digital natives with a kind of continuance reading ability,so that they can carry out reading activities after leaving the library,thus gradually driving the pace of reading for all the people.Therefore,through the analysis of the concept of continuance reading,this study regards continuance reading as two important processes,namely,the intention of continuance reading and the behavior of continuance reading.It believes that the intention of continuance reading is an inevitable psychological process to generate the behavior of continuance reading,and proposes the method of separating the two processes and conducts continuance research.Based on the theories related to reading and the semi-structured interview method,this study constructed a factor model of digital natives' continuance reading intention from the perspectives of reading subjectand reading object.The data were collected by questionnaire survey,analyzed by R language,verified the model of influencing factors,and found out the key factors affecting the intention to continuance reading.On this basis,the experiment was designed to further identify the factors influencing the continuance reading behavior and the relationship between the intention to continuance reading and the continuance reading behavior by observing the sustained reading behavior of the subjects.Finally,the model of library reading service is constructed.Study found that there is not an inevitable relationship between the intention of continuance reading and the behavior of continuance reading.Factors affecting the intention of continuance reading do not necessarily promote the generation of continuance reading behavior.In the process of reading promotion,libraries should make clear the relationship between the intention of continuance reading and the behavior of continuance reading,explore the important factors affecting them,and improve the reading service ability.