In The New Mainstream Blockbuster From The Perspective Of Communication National Image Display And Communication Research

In recent years,China has actively implemented the "Belt and Road" initiative,and through cooperation and exchanges with countries around the world,has fully demonstrated China's international influence.Therefore,it is the requirement of the development of the times to constantly improve the way of "telling a good Chinese story" in international communication,to shape a positive and positive national image,and to improve the country's soft power.As we all know,the inherent artistic expression and the wide spread of the film make it the only choice for the spread of the national image.In recent years,among the domestic mainstream blockbuster films,the new mainstream blockbuster film upgraded from the main melody film aesthetics has actively displayed and spread a good national image in the film,so it has important significance in enhancing the national soft power.However,at the present stage,the new mainstream blockbuster faces the problems of unclear content narrative logic,lack of genre elements,cognitive barriers to cultural exchanges,and poor overseas communication effects when displaying and disseminating the national image.How to effectively display and disseminate China's national image through video,new mainstream blockbuster needs to be optimized from the four levels of film narrative strategy,theme connotation,cultural identity,and overseas communication.The full text is divided into 5 chapters.The first chapter is an introduction.It mainly introduces the research background and significance of the topic selection in this article,the research situation in this field at home and abroad,then combs the research methods and theories selected in this article,and finally analyzes the research problems and innovations of this article.The second chapter is the national image and new mainstream blockbuster.The first is an overview of the national image.Explain the concept of national image and analyze the characteristics of national image communication.The second is an overview of the new mainstream blockbuster.First,this article will explain the performance of "new" from the three levels of new era background,new cultural connotation,and new narrative strategy;then clarify the connotation of "mainstream" and "blockbuster",and then the concept and new blockbuster of new mainstream The scope is defined.Second,this article will introduce the development of the new mainstream blockbuster.Introduce its germination and development.Finally,it analyzes the unique functions of the new mainstream blockbuster for the dissemination of national image.The third chapter sorts out the three representative Chinese images in the current new mainstream blockbuster from the perspective of communication content,that is,the image of the person in crisis,the image of the justice in dispute,and the image of the revolutionary in history;then from the mainstream value The concept,image narrative strategy,and film industry aesthetics production discuss the film's national image manifestation at three levels.The fourth chapter focuses on explaining the spread of the national image in the new mainstream blockbuster.This chapter discusses the communication strategy and communication form of the national image in the new mainstream blockbuster.The fifth chapter proposes optimization suggestions for the national image in the new mainstream blockbuster from the two perspectives of "show" and "dissemination".