Cultural Imagination Of The Image Communication In International Publishing

International Publishing is the concrete realization of “Going Global” strategy as our cultural ambition,which incorporates a series of cultural actions such as Publishing Communication,Cross-cultural Communication,Copyright Trade and Cultural Identity.Apart from political factors,from the perspective of culture alone,international publishing has many inherent obstacles,including the language barriers,difference in value orientation and thinking logic caused by the different cultural background between communicators and recipients,and even attitudes towards publications as media products will affect the communication.This paper is written to research on the subjects of cultural imagination related to images in cross-cultural communication,as the starting point for the theme of international publishing.Cultural imagination is based on commonality and connection.In terms of behavioral agents,it is divided into the cultural imagination of communicators and recipients;In terms of communicational effects,it could exert promotional momentum and shackling effects on cultural imagination activities.Therefore,a thorough research on the cultural imagination of image communication in international publishing is an effective way to mitigate the misreading and deviation of communication activities in this field.This study focuses on the function and expression of image communication,including the technical view of the image,the evoking ability of the image,the information-bearing ability in image transmission,the objective information and semantic emotion in image expression,the communication function of the image,namely,an image of information that fully conveys the creator's emotion and meaning,the reception quadrant in image transmission and the anti-commercialization characteristics of electronic transmission,etc.This paper selects the images in art history,political cartoons,rhetoric of beauty pictures,and disputes over comic modeling to carry out analysis of individual cases,summarizing the virtuality,memory,communication and identification in cultural imagination.With analysis of the cognitive characteristics in image transmission from the perspective of communication effect,this study researcheson effects of “noise”,misreading,deviation and the cognition changes of the recipients on their behavioral changes;On the research of narrative effect in image communication,it analyzes the cross-media narrative,cross-cultural narrative,narrative fantasy and so on in image communication;In addition,the symbolic meaning,the history and traditional barriers of image communication and other traditional themes are also included in this research study.In conclusion,the promotional strategies for image communication in international publishing are put forward—build mutual trust on cultural integration,strengthen the differential interpretation of narrative and image understanding and recognize the characteristics of image communication to eliminate communicational differences.