Research On The Commonality Value Of Cross-cultural Communication In Mainstream Media

As an ancient philosophical concept,the question of "coexistence" has aroused many thoughts of sages.From Aristotle to Marx to Heidegger,"coexistence" not only reveals the basic rules of life,the integrity of "building" the world,but also contains people's beautiful pursuit of the "authentic" state — mastering their own whereabouts and having "object awareness" of the world.Cross-cultural communication provides a practical mode of operation for "common presence",but the mainstream media shows the decline of "non-authentic",cultural discounts in reports on political issues,and the loss of social media.Therefore,starting from the diversity of coexistence values,in a highly changing world,mainstream media should spread the value of "peace and safety” to the United States.Use co-existence discourse as the main tone of communication to the United States.Spreading the value of “smooth trade,striving forward ”to the developed countries.Flexible use of technical tools to innovate the form of news expression and enrich the media with a"soft" image of folk and professionalism.And spreading “developing justice”to developing nations.Take "fairness" as a practical principle to ensure that developing countries have an equal right to speak in the global press.Starting from the unification of the value of coexistence,cultural values such as world,harmony,benevolence,and love in Chinese culture are a kind of living wisdom and spiritual resources worth exploring.The value represented by "community of human destiny" and the "world system" can build a world-wide discourse system with Chinese value confidence for mainstream media,and set up the spiritual fulcrum of its own communication,influence and credibility.