| At present,along with the continuous development of the media,the news media work faces new challenges.Xinhua News Agency is the national news agency,shouldering the mission of "mouthpiece" and "eyes and eyes" given by the party and the people.Facing the external environment and threats of fierce competition,Xinhua News Agency H center should make full use of its own resources to maintain its competitive advantage,expand the coverage of Xinhua news products to enhance the influence of Xinhua News Agency news report。This article to the media organization’s strategic management theory and literature at home and abroad as the theoretical basis of analysis,combining the quantitative and qualitative analysis,macro and micro analysis to carry out a detailed study on the selection of Xinhua News Agency H Center’s competitive strategy.This article analyzes the macro environment of H Center of Xinhua News Agency,and analyzes the industrial environment of Xinhua News Agency H Center with five power models to find out the opportunities and threats.EFE matrix is used to analyze the key factors that influence the development of Xinhua H Center in opportunities and threats,and it is concluded that Xinhua News Agency H Center can make good use of opportunities to avoid threats.This article also use VRIO framework from the value,rarity,problems,can imitate problem,organization,Xinhua News Agency H Center four aspects:the resource and ability,find out the strengths,weaknesses,using IFE matrix on the advantages and disadvantages of the key factors affecting the development of Xinhua News Agency H center for quantitative analysis,it is concluded that the Xinhua News Agency H Center internal conditions in a dominant position.In this article,SWOT model is used to determine the advantages and disadvantages of the threats,opportunities and competition.Then qualitative analysis is carried out and QSPM matrix is used for quantitative comparative analysis of the three strategies.Through research,it is concluded that Xinhua News Agency H Center can give priority to differentiation strategy,and from the content specialization,the news product differentiation,the service differentiation three aspects to formulate the corresponding measures。This article also put forward the safeguard measures of Xinhua News Agency H Center differentiation strategy,by establishing a flexible and efficient organizational structure,perfect performance appraisal system,build the learning organization and training system,build perfect management system and other measures,to ensure the smooth implementation of differentiation strategy from various angles,and implement of Xinhua News Agency reported the propagation force and coverage of the targets. |
