Research On News Narration Of Vertical Self-Media

A large number of daily news narrative texts consolidate or change people's ideas,affect people's emotions,and also reflect the pulse of society.With the advent of the digital age,journalism is undergoing continuous structural transformation.In the structural transformation of the news industry,the method of communication has changed from mass communication to mass communication,"broadcasting" has become "narrow broadcasting",and the vertical development of the media has become a major trend in the transformation of the news industry.With the empowerment of new media technologies,a large number of vertical categories in the market have emerged from the media,and have grown into an important narrative subject in the digital journalism industry.These self-media emerging in the marketization wave have mature organizational forms,mature business forms,and mature news narrative forms.They were born after the mobile Internet technology.They found their own position in the market and reconstructed the media organization themselves.They are different from the traditional newspaper media in terms of news topics,news concepts,and news narratives.News narrative is a symbol of journalism.Through a first-hand investigation,to present these true forms of self-media communication,to clarify the real path of the transformation of the journalism industry,and to explore new narrative ideas and models have undoubtedly important practical significance for the development of the journalism industry and the reform of journalism education.This article follows the research perspective from the macro to the micro,macroscopically analyzes the evolution of news narrative in the structural transformation of journalism,and sorts out the transmutation aspects of news narrative acceptance and reconstruction and narrative structure mashup;microscopically through two vertical categories The case study of the media has analyzed its report types in detail,and further clarified the new forms and structures of news narratives emerging in the evolution.The research in this paper finds thatunder the concept of "industrial services",vertical self-media has diversified text types,data-based narrative has become a new narrative belief,and a new paradigm of news narrative has been established in vertical self-media.Digital news The industry's narrative paradigm is growing and brewing.