| In recent years,with the rapid development of online media technology,especially the booming development of online self-media,a wide variety of Internet celebrity screen networks have emerged in various forms and endlessly;in particular,many entertainment stars have joined in,making Internet celebrity communication show " The trend of "Internet stars becoming popular and stars becoming popular" is astonishing! Net Internet celebrity is not only a phenomenon of network culture,but also an important social reality issue.According to their social functions,Internet celebrity can be roughly divided into two categories: "consumer Internet celebrity"and "production Internet celebrity".From the current reality,"consumer influencers"are in the mainstream.For example,today's very popular "beauty Internet celebrity","beauty Internet celebrity","fashion Internet celebrity","funny Internet celebrity","entertainment Internet celebrity","photo Internet celebrity" and so on are all more typical "Consumer influencer".This flood of online consumerism culture has polluted the Internet environment to a certain extent,and at the same time,it has misled the public,especially the young people's perception,judgment and choice of the value of life.It is commendable that the phenomenon of "scientist Internet celebrity" that has appeared in recent years is a new and typical "productive Internet celebrity" and a new force that spreads positive energy of society.For example,Academician Zhong Nanshan,Li Miao,a professor of physics,Xing Lida,a PhD in archeology,and Yan Ning,a professor of medicine,etc.,relying on their status as online celebrities,gaining the popularity of the "Internet celebrity" entertainment spirit,while letting science popularization ride on the ride of entertainment Bring the scientific knowledge out of the ivory tower spread in the circle in the form that the public likes it.These scientists walked from behind the scenes to the stage and used humorous and popular science methods to narrow the distance between the public and science;as experts and scholars,they actively spread rumors on the Internet,reduce public panic,and improve the scientific literacy of the people;at the same time,they It is also a brand new internet idol worshipped by many young people.They are very concerned about the education and growth of contemporary young people,and they can provide positive guidance for young people who are confused because of the influence of internet red spreading chaos in life planning.The emergence of the "scientist's internet influence" phenomenon,whether in cyberspace or in real society,from the perspectiveof the theory of value-added communication,it has important value-added in many fields such as popular science communication,the construction of network ecological civilization,and social positive energy transmission.effect.The main research purpose of this topic is to use the theory of value-added effects of communication,through the analysis of typical cases,to explore the effects of "scientist's influence" on the spread of value-added effects of network popularization of science,the purification of the network environment,and the guidance of young people's life value.This article mainly uses research methods such as case analysis and literature analysis.First,the first part of this article outlines the basic concepts of Internet celebrity,scientist Internet celebrity,and the value-added effect of communication.Second,the second part explains the extension from traditional science popularization to network science popularization.During the process,scientists used different forms of popular science to add value.Thirdly,the third part analyzes the causes and negative effects of the influence of Internet celebrity spreading."Scientist Internet celebrity" cleans up rumors in the network environment of chaos and expands.Science popularization work has improved the scientific literacy of citizens.Finally,the fourth part is a reflection on the current values of young people.First,Internet celebrities have vulgar content and poor operating methods,which have subverted and misled the values of young people.Second,with typical scientist deeds,Explore the active guidance of youth values from the four levels of labor,consumption,morality and occupation.The basic point of this article: The "scientist's influencer" and its dissemination have great value-added effects in many fields,both in cyberspace and in the real world;the "scientist's influencer" phenomenon promotes the network The development of science popularization careers,the purification of the Internet ecological environment,and the positive guidance of the life value choices of young people are particularly obvious and prominent;the phenomenon of "scientists and Internet influencers" is an emerging positive energy of the Internet society,and the entire society should pay enough attention to it Eager attention! The phenomenon of "scientist Internet celebrity" is in the ascendant.The greater the number and the spread of this type of cyber celebrity,the better the original source of the Internet ecological environment in China!... |
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