Study On The Evaluation Of Positive Energy Information's Transmission Effect On The Internet

With the constant emphasis on stimulating and transmitting social positive energy,both mainstream media and new media have consciously strengthened the transmission of positive energy information on the Internet.However,due to many complicated problems,there is uncertainty about the effect of positive energy information transmission on the Internet in China,and there is no systematic study on the actual communication effect of positive energy information on the Internet in China,and the current situation of positive energy information on the Internet cannot be directly reflected.Based on the Positive Journalism?Positive Communication theory and cognitive attitude behavior model,this paper constructs a set of three indicators and content cognition and platform of cognition,attitude and behavior from the perspective of audience.The evaluation index scale consisting of eight secondary indicators of cognition,media cognition,emotional intensity,trust,affection,network behavior,and real behavior.Through questionnaire survey,we try to evaluate the actual transmission of positive online energy information in China through multi-dimensional measurement.The conclusion is:(1)the present positive energy online information dissemination effect is positive,but there are still a large room for improvement;(2)low trust degree of netizens becomes an important factor hindering the spread of positive energy information on the Internet;(3)the popularity of the audience has a significant impact on the transformation of positive energy information behavior on the Internet;(4)media performance has a greater impact on the audience's network behavior and emotional intensity than content production.(5)young netizens reject indoctrination and routine.After that,by means of questionnaire survey and in-depth interview,the paper explores the reasons behind the problems and successful experience in the online positive energy information dissemination,proposes to maintain the authenticity of information and present the content comprehensively and objectively.Adhere to inject positive elements,stimulate social positive emotions;Integrate and utilize various communication modes to innovate and enrich the presentation of core contents;Adopt effective directional measures to integrate into the young group and achieve imperceptible promotion and other coping strategies.In order to purify the network environment of our country,guide the netizen to release the emotion appropriately,and stimulate the social positive energy,make small efforts.