A Study On Internet Virus Communication Phenomenon Of Public Incidents

The network culture prosperity has accomplished the network virus typedissemination prosperity. At present mainly comes from the network virus typedissemination research and the discussion the cultural domain, and mostly from thesociology, the cultural science angle embarks, analysis network virus type disseminationphenomenon society cultural context and value significance. This article embarks from thedissemination study angle, take arises suddenly in the public event the network virus typedissemination as the object of study, the key discussion network virus type disseminationcharacteristic and the rationale, in arise suddenly the social effect to it which in the publicevent produces to carry on analyze and propose regulative and guidance severalsuggestions.The paper first has carried on the elaboration to network virus type disseminationsome basic questions, including the network virus type dissemination concept, the basicessential factor as well as carries on the backward to this kind of dissemination waydevelopment history.Then take"the Carrefour event"and the wen chuan big earthquake as example,summarized the network virus type dissemination four characteristics, the causality, therapidity, the uncertainty and the transformation, and carries on the analysis using theclassics theory to these characteristics, excavates its theory basis.After the article the half places the social effect analysis and the regulation withemphasis guides, separately and elaborated negative from frontage the network virus typedissemination social effect, and aims at the negative influence to propose several strategies.Including: The prop has the traditional media background mainstream website; Theestablishment has the pointed network to comment the platform; Establishment publicopinion porter, cultivation opinion leader; The institution regulation and the web cameducation for all-around development unify.