Research On The Spreading Strategies Of Traditional Mainstream Short Video In The Context Of Media Fusion

In the context of media fusion,the narrative and characterization of mobile short videos with low thresholds for production,fragmentation,and strong dissemination make it the most intuitive video recording of the modernity experience of the Chinese public besides screen movies.In the context of media fusion,the narrative and characterization of mobile short videos with low thresholds for production,fragmentation,and strong dissemination make it the most intuitive video recording of the modernity experience of the Chinese public besides screen movies.With the rise of short video users over long video users in China,short video has become a hot topic in the industry,and it has also become the main entry point for the Internet.It has also become a key breakthrough for traditional media in the context of media convergence.The author selects “central video” as a case study,adopts the perspectives of related disciplines,combines relevant theories and takes a comprehensive look at strategy optimization.Driven by market,policy and technology,the combination of traditional mainstream media and short video is a trend.The author takes central video as an example to consider the current status,problems and strategies of short-term video as a breakthrough in the mainstream media integration and the 5G technology popularization.The author found that the communicators of short videos in traditional mainstream media showed a change from an authoritative propagandist to a correct opinion leader;the interface design and column settings of the product were oriented to user needs;although the specific content of the platform mainly expressed emotions and the authoritative mixed mode is easier to deliver positive energy;the content narrative is more lifelike,with the beauty of humanity,life and mainstream value;the channels of traditional media short video transmission mainly include TV stations and Internet connection,mobile priority and social sharing.The platform has problems such as low awareness,weak user interaction,serious content homogeneity,low audience stickiness,and system concepts.The author believes that traditional mainstream media needs to be personalized;avoid homogenization of content and increase the emotional resonance of content;strengthen differentiated social diffusion;promote the intelligentization,innovation,and specialization of technology;promote resource integration,through e-commerce and services And other channels to enhance their own hematopoiesis.