Research On Knowledge Payment And Identity Of Post-90s

The "post-90s" youth are the most vivid and vital group emerging in the contemporary society,with a population of 230 million.On average,there is one "post-90s" in every six Chinese.By January 1,2020,the "post-90s" who have reached adulthood(over 18 years old)are between 20 and 29 years old.They are growing with the development of modernization.The "post-90s" groups separated by generations are not only a biological phenomenon,but also the result of their participation in the common destiny of history and society.The post-90 s have a strong brand of the times and distinctive characteristics of individuality.In the process of social development,influenced by the changes of parents' role,teachers' role,peer groups and mass media,the post-90 s generation have a high degree of independent consciousness and selfconsciousness in their thoughts,a clear motivation and demand in their behavior,a wide range of dabbling and learning ability in knowledge acquisition,and form a more inclusive and open to new things Knowledge structure.The "post-90s" in the era of knowledge economy are good at learning knowledge and adding value for themselves by using fragmented time,so as to achieve the phased goal and the effect of identity.The rise of knowledge payment industry has set off the climax of people's knowledge sharing learning.In particular,the knowledge payment platform precisely anchors and subdivides the products of the "post-90s" users.Whether it is a student,civil servant,Baoma,or a user with different identities such as a junior college degree or a master's degree,the platform can push the corresponding premium payment content according to its characteristics and needs,such as the parentchild education courses for Baoma,the vocational students who are about to graduate or just enter the University My class.However,under the hype and sale of knowledge by businesses or knowledge producers,knowledge payment can't escape the suspicion of over exaggerating anxiety and creating panic.Many users become a member of the anxious sale under impulse consumption;the content of knowledge payment is still superficial and fragmented.In view of this,in the context of online knowledge payment,what motivation does the user choose to pay? How to evaluate the effect of paid knowledge learning?This paper takes the post-90s' knowledge paying users as the research object,and mainly discusses two aspects: one is the research on the factors influencing the post-90s' identity construction in knowledge paying;the other is the research on the significance of knowledge paying to the post-90s' identity.The paper is divided into four parts.The first chapter is the design of content and path of knowledge payment and identity research.On the one hand,the second chapter explores the current situation,causes and existing problems of the knowledge payment industry;on the other hand,it analyzes the characteristics and causes of the "post-90s" group,and further explains the origin between the growth of the "post-90s" and the development of knowledge payment.Through the methods and background of the first two parts,the quantitative analysis of the third chapter "influencing factors of identity construction" and the case study of the fourth chapter "the significance of knowledge payment to identity" are carried out.In the context of knowledge payment,the post-90s' identity cognition,role behavior,individual identity conflict and the perception / evaluation of the learning results of the paid knowledge will affect the construction of identity.In the process of paying for knowledge learning,the post-90 s have alleviated their growth anxiety to a certain extent,constantly improving themselves and empowering themselves through knowledge;at the same time,they have promoted social expression and enhanced relationship capital in learning interaction;online knowledge payment has created a good atmosphere and cultural environment for post-90s' identity.