| With the gradual maturity of the construction of human information society,the amount of information on the Internet is increasing rapidly in the form of exponential function every year.In this torrent of information,the real valuable information resources are scarce,the users' attention and time are limited,and more and more people are willing to pay for useful information.From 2015 onwards,in just two years,the knowledge-based paid products that are available to the general public,such as time-sharing,answering and knowing,have won the favor of users in the initial stage of the market.With the popularization of mobile payment,gradual development of knowledge-based payment The paid age has arrived.In the academic research of communication,knowledge payment has also become the focus of scholars.However,what is less noticed is that the platform of knowledge-based payment in China is going deep into the field of expertise.The advent of the TMTpost has opened up a new prospect in the field of paying for specialized knowledge,as while as opening up a new perspective of professional depth discussion for people studying knowledge.This thesis selects TMTpost,the representative product in the field of professional knowledge paid in China,as the case study object.It includes Las Vegas' s 5W communication pattern and marketing 4Ps elements in the research framework.By analyzing the products of TMTpost's product composition,platform pattern and it's relationship between users,in order to get their dissemination of the effect.This thesis will in comprehensive use of communication science and marketing related knowledge,to build a differentiated advantage of professional knowledge to pay.Finally,according to the problems that may arise in the process of payment of professional knowledge,the thesis will provide strategies and suggestions,boldly predict the future development of paying professional knowledge,and hope to make reference for practice. |
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