| Under the background of experience economy era,media brings information experience to the audience.The quality of experience is related to the sale of news products.Therefore,the news information presented by the media has economic attribute and these can also be regarded as commodities.With the development of scientific image and video processing technology,news is no longer a traditional picture and text,but a new way of presentation--visualization.Especially data news,as one of it’s basic characteristics,visualization enriches the audience’s news experience.Therefore,in order to captured for the audience,the initiative of development is obtained.The research on audience experience of visual presentation of data news is related to the development path of visual presentation of data news in the future.This paper attempts to take experience economy as the theoretical support,starting with four parts: experience economy and data news,audience experience analysis based on data news visualization presented under the questionnaire,problems existing in data news visualization and optimization suggestions based on audience experience research.Analyze the audience’s behavior,choice and use of media experience in the era of experience economy.To make clear the motivation,classification,characteristics and functions of the visual presentation of data news.Taking the audience of Caixin’s "digital theory" column as the research object,this paper analyzes the audience groups of data news and visual products,to investigate the audience’s detailed experience on the news content and performance form of animated video.It is found that the audience prefers the content with knowledge,and has certain requirements for the details of image,table,timeline,music commentary sound,color and loading speed.Combined with in-depth interviews,it is found that there are some problems in the data news and visualization products,such as high threshold of participation,rough visual design,difficult interactive design and no creativity,failure to balancecontent and design,and low content quality.Therefore,this paper tries to start from the following four aspects: lowering the threshold of participation,ensuring accurate data and improving visualization,strengthening interactive design,and improving content quality.Some Suggestions are put forward,such as adding free visual products,reducing the difficulty of interaction,improving the quality of content and close to the audience,balancing the content and design,and making good use of colors and fonts. |
