On The Visual Practice Of Data News Published By Cai Xin Net

Since 2013,domestic traditional media have begun to explore the field of data news,and combined with their own characteristics,formed the local characteristics of data journalism.In 2017,data news can be said to be “spreading everywhere” in the media industry in China.However,at present,China's data news is still in the exploratory stage,both in the topic selection and in the visual presentation.Based on this condition,this thesis selects Caixin Data Visualization Lab as the example,which has once won the honor of the world's best data news team.And tries to research deeply on the Volumn of data news named “Talking by Data” which originally published on Caixin Net.Based on the theory and practice,this research studies the current status and existing problems of Caixin.com data news visualization.First of all,the introduction part explains the reason and research significance of the topic,defines the concept of data journalism,and sorts out the current research direction of Caixin “digital theory”.The main research direction of data journalization is the principle of visual design.Research on data sources,presentation methods,and visualization tools.Then,the conception of data news visualization is explained.It is believed that the data news visualization is supported by the computer,which is used to enhance the cognition,thus visualizing the data and interactively presenting the data.First of all,after a certain understanding of the data news visualization,focus on the visualization practice of the "digital theory" column of Caixin.com.From the "digital theory" visual practice team and the visual production process.The “Digital Theory” visual practice team is divided into project leaders,journalists,data analysts,front-end designers,and programmers.The “digital” data news visualization production process is divided into four parts: discovery topic selection,data collection,data cleaning analysis and data visualization.Then a content analysis of the "digital" data news sample was conducted.The Institute selected 140 information maps from November 2017 to October 2018 and 47 interactive data news from October 2018 and before.A total of 187 data news,from its update frequency,topic selection,data The data is collected from the dimensions of source and visual presentation,and the sample content is introduced from the macro.Then,from the microscopic refinement to the case perspective,the visual presentation is analyzed from two categories: static and dynamic interaction.Next,through the questionnaire survey experiment to explore the visual rendering effect of "digital theory",the research proves that the visualization of "digital theory" can enhance the user's heart flow experience to a certain extent,thus enhancing user stickiness.Finally,the previous chapters are summarized,and the advantages of the new "digital theory" visualization presented by the new financial system also prove that the design of reasonable visualization can enhance the user's stickiness.The "digital theory" pays attention to the details in the visual presentation to enhance the user's immersion and pays great attention.user experience.The design is based on user personalization considerations,which enhances the user's sense of participation.Interesting design has also greatly enhanced the user's interest.However,at the same time,the visual production of "digital theory" still has many limitations,such as a long period of time,relatively poor news timeliness,and insufficient coexistence of image rendering and abuse.Compared with some data news visualizations,there are still insufficient visualizations and interactions.Insufficient visualization,and finally put forward the author's suggestion for these limitations.Although this study takes "digital theory" as a sample and discusses the visualization of the "digital theory" team,the problems of "digital theory" can also be used as a reference for the domestic data journalism industry.