Research On The Relationship Between Data News Satisfaction And Continuous Reading Intention From The Perspective Of User Experience

The combination of visualization technology and traditional news reporting business gives birth to the emergence of data news,the open data movement gives the media the possibility to show data charm,and the improvement of data quality provides soil for the maturity of data news products.At the same time,with the popularity of intelligent terminals,great changes have taken place in the bearing form of news as a kind of information products,and the rapid development of media technology has provided the soil for the diversified presentation of news products.as a product of the new era,data news has attracted the attention of scholars,and the data news platform has gradually come into the research field of scholars.Data news subverts the traditional way of news narrative,shortens the time dimension in the traditional text narrative,and places the spatial dimension clearly in all kinds of rich maps and charts.With the increasing maturity,diversification and edge-centralization of the data news industry,the academic research interest is shifting from ontology and epistemology to the "meaning creation ceremony" of data journalism and the relationship between producers and users.Although the existing research has great expectations and enthusiasm for the development prospect of data news,it is still not clear how data news can improve the user experience of news audience in an interactive way.Meaning is constructed in the interaction between data news producers and users,so in addition to paying attention to "imaginary data news users",it is more necessary for us to understand the information content and meaning construction carried by data news products from the perspective of the audience.users' reaction to interactive experience and their attitude towards data news are important concerns of the academic community in the future.In order to solve this problem,this study adopts the combination of qualitative and quantitative research methods,from the perspective of audience user experience,and discusses the data news user experience satisfaction from the perspective of data news users' self-awareness and perceived sociality.with the help of self-determination theory,flow experience and social presence theory,the user experience satisfaction model of data news is constructed.This paper specifically analyzes how perceived autonomous needs,perceived relationship needs and perceived competency needs affect users' internal motivation to read data news,thus affecting their user experiencesatisfaction and continuous reading willingness,and from the perspective of perceived sociality,explore the flow experience factors that affect their willingness to read.The study of data news user experience satisfaction is of great significance in the in-depth development of data news related theories,the benign operation of data news industry practice,and the dual arrival of news audience information acquisition and visual satisfaction.Through empirical research,the following conclusions are drawn:(1)perceived independent needs,perceived relationship needs,perceived competency needs positively affect intrinsic motivation;(2)intrinsic motivation positively affects user experience satisfaction;social presence positively affects flow experience;(3)flow experience positively affects user experience satisfaction,and user experience satisfaction positively affects data news users' willingness to continue to use data news.Finally,based on the empirical research conclusions,this study puts forward management implications for the development of data news platform and content production from the perspective of improving users' perceived independent needs,perceived relationship needs,perceived competency needs and perceived sociality and flow experience.