An Analysis Of Cultural Disseminatiom Of Local Feature Films-Taking Guangxi Story As An Example

With the continuous progress of society and the development of civilization,along with the evolution of regional modernization,regional image and competitiveness have become factors that are bound to multi-interest considerations and group competition.Regional communication studies are increasingly on the research track of journalists,and regions have become the object of consumption.A good regional image can become a link for communication and consumption,and is an early opportunity for industrial transformation.The cultural power contained in the regional image is also gradually emerging as a soft power.As a result,many types of publicity films have appeared in China,as well as TV feature films.part of it.During the production of TV feature films,the cultural elements of the region will be fully utilized,and these cultural elements will be fully displayed in the feature films,providing viewers with a window of cultural understanding of the region."Guangxi Story" is a 100-episode TV series feature film produced and broadcasted by Guangxi TV Station.It was launched on March 19,2016.Since the broadcast,it has caused a good response in the region and abroad and in the industry.It can be called the outstanding representative work of high quality and good reputation in Guangxi TV programs.As a local feature film,as a local feature film,the purpose is to "sing a beautiful homeland,record the glory of Guangxi,praise the great beauty of Guangxi",and promote and display Guangxi's history and culture,natural scenery,ethnic customs and legendary glory.Tell a good Chinese story and a good Guangxi story.As far as the Guangxi Zhuang Autonomous Region is concerned,the local feature film "Guangxi Story" is based on Guangxi's economic development,humanities exchanges,ethnic culture,and local scenery.The image of Guangxi boosted the confidence of Guangxi culture.Through the research of this article,it is found that in the process of cultural dissemination,the feature film "Guangxi Story" adopted a reasonable narrative style,audiovisual language,etc.,and comprehensively displayed the cultural elements of Guangxi.From the presentation of typical Guangxi characters,it made Guangxi Rich cultural connotations are presented.This type of cultural communication has a very important value in communication.It not only awakens the cultural memory of the local people,but also enhances the cultural consciousness and cultural identity of the people.It also promotes the spread of the cultural image of Guangxi.The feature films in many regions of our country still have marketing The limitations of the promotion channels,the single theme and production mode,and the simplicity of cultural communication content can be used for reference.The successful experience of the Guangxi Story can be used to expand the scope of cultural communication based on the local ethnic culture.Study the local ethnic culture.,Refine the content of communication;improve production standards,diversify creative methods and market-based multi-dimensional promotion,improve the popularity of communication and other aspects.It is hoped that the research in this article can provide countermeasures for improving cultural communication for more TV feature films in China.