| Reviewing the history of the development of Chinese movies,the Chinese film industry develops rapidly since the 21st century.In 2002,Zhang Yimou’s martial arts movie "Heroes" opened the "a hundred million" era for Chinese movie box office.In 2012,Xu Zheng’s self-directed comedy film "Lost in Thailand2" opened the "billion"era of Chinese box office.It was also in this year that China surpassed Japan and became the second largest movie market in the world just after the United States.In 2017,Wu Jing directed and starred in the military theme movie "Wolf Warriors 2"refreshing a number of Chinese movie records,with more than 5.6 billion at the box office ranking at the box office charts.In the same year,the total box office receipts exceeded 50 billion yuan for the first time in mainland China."Phenomenon film"usually refers to the film that made the highest box office performance and have caused widespread public attention,such as "Heroes","Lost in Thailand2","Wolf Warriors 2".At present,scholars have not reached a consensus on many aspects of the study of "phenomenon film".For the definition of "phenomenon film",the author agrees with Professor Wang Yichuan who thinks that "phenomenon film" can be simply understood as many people watch the movie,and if you do not watch it,you are outdated and have no common topic to talk with others.In this thesis,the author chose some phenomenon films to make a profound analysis,including "Love is Not Blind","Tiny Times 1.0","Where Are We Going,Dad?","Switch","Lost in Thailand2",and "Wolf Warriors 2".The thesis is divided into five chapters.The first chapter is an introduction,mainly focuses on the background of the topic,research status,research methods,research significance,research innovation and other aspects.The second chapter is mainly about the definition,classification and development process of "phenomenon film".The third chapter is the key chapter of this dissertation.It mainly discusses the characteristics of the transmission in the process of exploring the phenomenon of "phenomenon film" in five aspects:communicator,the content of communication,the channel of communication,the target of communication,and the effect of communication.The fourth chapter mainly studies the peculiar phenomena constructed by "phenomenon film",including three aspects:small investment and large-benefit phenomenon,polarized critic phenomenon,and strong and weak contrast phenomenon of domestic and international communication effects.These peculiar phenomena are precisely the impact of "phenomenon film" on investment,box office,and film reviews of domestic films.The fifth chapter is mainly about the analysis of the problems in the dissemination process of "phenomenon film" and proposes the countermeasures.In addition,during the research process,the author used a combination of questionnaires and in-depth interviews to obtain primary information from the audience and provided reliable data support for the research. |
