Business Model Analysis Of Virtual Reality Content Platform

As a new technology,virtual reality technology is gradually accepted by the market.With the development of Internet technology and hardware technology,the application field of virtual reality technology has been rapidly expanded.From military,construction,medical treatment to real estate,education,entertainment,the virtual reality image content generated by modeling,computer graphics technology gives these industries innovative space.Users of virtual reality content can produce real experience in virtual environment through vision,hearing and touch.In the virtual reality industry chain,the content production and distribution platform is particularly important.However,the virtual reality content platform has not made remarkable achievements in the market.The reason is that the large-scale application of a new technology needs not only mature technology,but also sufficient market awareness,products and services that can create value for users,application scenarios that can generate commercial value,these necessary conditions are the main elements which are logically related in the business model of an enterprise.Enterprises need to improve the various elements of their business model to form a complete logic chain for value creation.Therefore,this paper focuses on exploring the business model of content platform in virtual reality industry.On the basis of reviewing the relevant theories of business model,sorting out and classifying the definition,elements and models of business model,this paper analyzes and researches the business model of representative enterprises by using the general tool of business canvas model,and classifies three business model of content platform.Based on the analysis of the nine elements of its business model: value proposition,customer segmentation,customer channel,customer relationship,revenue source,core resources,key business,important cooperation and cost structure,this paper analyzes the incomplete aspects of the business canvas in the current three business models,and summarizes the incomplete aspects of the business model canvas to the enterprises adopting such business models Impact,briefly describe the reasons for each type of business model canvas elements missing,and finally make use of business model canvas tools again,combined with technology development trend and market resources to give practical countermeasures and suggestions.