| General with the general public journal is away, the most recent journal publications descends. A good science journals, can have very high circulation, not only plays the role of popularization of scientific knowledge, and in operation can also make a fortune. But China has roughly popular-science periodical 500-600 kinds, and there is growing, but the trend of circulation and the economic gain great success general journal is extremely rare, most popular-science periodical are bleak management, hard to live. Science journal to spread scientific knowledge and natural knowledge for high technology content, have high culture, but the current value operation state, however, are not as popular fashion journals in the hot, it had to say is a satire. Investigate its reason, is our country at present popular-science periodical business models, namely business model is not suitable for now the rapid development of the publishing market. Along with market economy overall development, not only in our financial economy industry opened up to the world, culture in industries such as industry with new speed connecting with the world. Foreign publications to our publishing market penetration level, in this form gradually increasing, only popular-science periodical publishing market situation, understand from analysis self-defects began, according to his own high culture characteristics of value-added, will existing business model innovation, ability in the fierce competition in the publishing market gradually regain landless.Based on extensive reading of the basis of related literatures, analyzes the current situation of the popular science journals, including types, positioning, business operations and other basic situations for example, the specific operation data, summarizes and analyzes its has been using commercial mode and its components, use the economics of Michael potter "value chain theory" and "business model" theory, China popular-science periodical publishing industry illustration and analysis of the value chain. Put forward the business model innovation science journals, standard, composition, path for the current inspection conclusion, slightly sagging popular-science periodical market to provide some advice. |
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