A Case Study On The Impact Of Xiaomi Company Model Innovation On Company Value

Nowadays,the form of domestic economy is complex,and the competition pressure faced by Chinese enterprises is increasing gradually.To break out of the Red Sea pattern,retain their own core competitiveness,and seek "business model innovation" has become a tool for enterprises to get out of trouble.Therefore,innovation of modern enterprise business model has become one of the most core approaches.How to achieve business model innovation has also become a concern of enterprises At the same time,it has become the focus of scholars' research in the theoretical field.Therefore,this paper highlights the importance of "business model innovation" and,based on the theoretical basis of "business model innovation" at home and abroad,studies the business model innovation and value impact of Xiaomi,a mobile Internet company in China,in the current market environment.On the one hand,it can promote the better development of Xiaomi,on the other hand,it can also help other mobile Internet companies in China The innovation and development of network companies and the improvement of enterprise competitiveness lay a theoretical foundation.Based on this,on the basis of a comprehensive study at home and abroad,this paper takes literature analysis and case analysis as research methods.First of all,this paper summarizes the main research background,content,significance and innovation,and summarizes the research structure and innovation of this paper.Secondly,it introduces two basic theories,canvas theory and value network theory,which lays a theoretical foundation for the research of "business model innovation" in the future.The third part introduces Xiaomi enterprise through case study,including its development story and nine elements analysis of business model canvas.Then,from the perspective of financial analysis,mainly from the gross and net interest rates,cash flow to analyze the value creation of millet.According to the business model value network,this paper divides the business model into three dimensions for analysis,and then establishes the connection between the business model and the company value,highlighting the research topic of this paper.Finally,the conclusion and Enlightenment of this case are drawn.Xiaomi is just because of creating a unique business model,it can make a sudden rise in many enterprises and cause other enterprises to follow suit.However,due to the variety of forms,it is necessary to follow the situation and innovate business models in time.Xiaomi's unique business model innovation and transformation not only brings huge profits to the company,but also provides successful examples for other enterprises.