Frame Study Of China High-speed Railway Report On CCTV News Official Micro-blog

This paper mainly take "China high-speed railway report" as the research object,takes CCTV news official micro blog as an example,and conducts research and analysis based on the frame theory.China's high-speed railway is a symbol of China's advanced technological progress and development,representing the made in China.Externally,the technical strength of China's high-speed railway is widely recognized;Internally,high-speed rail makes it easier and faster for people to travel.In this study,draw lessons from the scholar Zang Guoren's news frame theory,using the framework of high,medium and low three levels of micro-blog platform on CCTV's press officer micro research report of China's high-speed rail system analysis.Source from the themes,report on high-level structure is analyzed,in the frame of the hierarchy in the number of issues,report from the micro-blog platform,reported frequency,direction of the reports and analysis on the message type.This paper combines qualitative analysis and quantitative analysis,based on frame theory,using discourse analysis and content analysis,to study the news report of "CCTV news official micro blog" on China's high-speed railway.The use of linguistic and non-linguistic symbols in news text is analyzed.In terms of coverage,the "CCTV press officer micro" the use of language symbols in details the objective,precise and meticulous,coverage of high-speed rail in China use the exact Numbers.In the use of nonverbal symbols also very pay attention to restore the real condition of the scene,field condition will be more real to show in front of an audience,using the scene of the form of live lead the audience to feel.In terms of report form,"micro" CCTV press officer in news reports as the main form,but the original class takes up a large number of reports in most of the news report.In the focus of the report,CCTV news official micro blog focuses more on what are the breakthrough points in the construction of high-speed rail and what changes will be brought after the operation.The author analyzes the middle-level framework of news from the aspects of message type,report quantity,report topic and report frequency."CCTV news official micro blog" adopts the form of text and pictures at most.The coverage of topics is diversified,starting from political issues,economic issues,scientific and technological issues and people's livelihood issues.In the high-level framework,it mainly refers to the thematic framework of CCTV news' report on China's high-speed railway on the micro-blog platform.The purpose of this study is to study as a China central television's official micro-blog,CCTV's press officer how micro propaganda and reporting of China's high-speed rail,understand the CCTV micro press officer from what aspects for the audience to understand China's high-speed rail,high-speed information report which is in order to spread information,clarify the CCTV press officer micro characteristic of reporting on China's high-speed rail.Based on the framework study of China's high-speed railway report,this paper integrates fragmented information,and provides reference for the analysis of how the country should publicize the technological innovation in the reporting industry.