The Development Of China's High-speed Railway Advertising Media Which Under The Background Of The Wi-Fi Era

In recent years,as the widespread deployment of Wi-Fi hotspots and the rapid popularization of the mobile terminal equipment.China ushered in the era of Wi-Fi.In the era of Wi-Fi,mobile terminal users in public transport utilization rate is higher.High-speed rail,as the main public transport in China,is becoming more important.With the coming era of Wi-Fi,passengers' behaviors and media contacts'behaviors will be affected.At the same time,the rapid development of high-speed railway in our country.This leads to a characteristics that high iron advertising media audience of wide coverage.The new dynamic of high-speed development also brings new opportunities for advertising media operators.Through the combing of literature,the research on high-speed advertising media is decreased after the High speed train accident on "7.23".The existing research is too less to describes the the status quo.Also,it is not close to the background.And this paper fit the background of the times research.Do summary about the present situation of high iron advertising media have the significances of continuity and prospective.In addition to collecting the data,the writer selects the Beijing-Shanghai High-Speed railway line,which is representative among the whole high-speed rail in our country,as the object of this research.Further more,in order to design the schemes of investigation to satisfy and make a usage of the theory,the researcher makes a study of the passengers on this railway line by means of observation and questionnaire survey to obtain from the data.The main findings appeals that:1?The prototype's generate of High-speed Wi-Fi advertising;2?High-speed rail passengers have high ratio of "carrying rate of mobile terminal" and "utilization rate";3?The existing conditions of high-speed advertising media can't give satisfaction of the audience's needs.The audience's attention has had be changed;4?The passengers can accept the Wi-Fi advertisements within 30 seconds;5?Quite a few passengers acceptable the advertisements which are display the new products and the most acceptable form are video and print ads.According to the research,the author analysis the opportunities and envelopments of the high-speed rail Wi-Fi advertising.And under the background of Wi-Fi era give some advises on the development of advertising media.