Research On Consumption Culture Of Fashion TV Programs In China

With the innovation of mass media and media technology and the gradual improvement of people's living standards,the fashion industry and fashion television programs are gradually entering the public's field of vision and occupying a place in the television industry with their unique charm.Judging from the research available in China,fashion TV shows,although they started late,developed rapidly in later times,and the program types were redesigned every year.Started many eye-catching fashion shows.In this article,41 domestic fashion television programs are selected that can be screened as research examples for year-end and main content,the programs are sorted based on content analysis,and consumer culture is used as a research perspective to specifically examine the characteristics of consumer culture in fashion television programs.In addition,the combination of the case analysis method and literature research attributes the current situation to the rise of consumer culture in fashion television programs from three points of view.It is found that the consumption culture characteristics of domestic fashion TV programs are mainly divided into the following four categories: first,Fashion TV programs interpret consumption concept with symbol code;second,Fashion TV programs guide consumption behavior with consumption idols;third,Fashion TV programs create consumption environment with attention resources and advertisement promotion;fourth,fashion TV programs The program gives emotional meaning to promote consumption activities.Therefore,this paper continues to explore the causes of the rise of consumer culture in Fashion TV programs: the increase of leisure time of residents,the rise of female consumer groups,and the transformation of modern consumption patterns.Thus,it comes to the conclusion that the current development of Fashion TV programs in China is faced with the problems of homogenization of TV programs,single form of communication,advocating commercial interests,and lack of innovation,and in view of the existing programs We should insist on program innovation,pay attention to emotion,strive to do a good job in value leading,and let Chinese fashion lead the world fashion.