| The Spring Festival Gala of China Central Television(abbreviated as 'CCTV Spring Festival Gala')as the common cultural item for the global Chinese community,it reflects the process of time,the change of society and the prosperity of the culture.In other words,Chinese Watching at CCTV Spring Festival Gala as a new folk during the spring festival,is significant to far-reaching political propaganda,culture display and The guidance of the social mainstream value.However,in the environment of media rapidly changing society,the preferences and aesthetic standard of various groups are diverse and different.Audiences of various media programs are continuously subdivided.But CCTV Spring Festival Gala as the only static 'Media Ceremony'schedule of each year at this stage,naturally takes the responsibility of the special mission that it produces 'the greatest common denominator' TV program for the global Chinese community.So how to fill in the discourse gap among each level of society as far as possible,how to expand the audience group of CCTV Spring Festival Gala,how to enhance the influence of brand sustainability,the new media,and propaganda work can become more important than ever.Design of this time will cut in from the design of new media and advertisement about the Spring Festival Gala of China Central Television in 2018.Trying to figure out how to use creative expression on creative expression of content,Form-wide dissemination and the shape of leading brand,making the year of Television Culture Products transform to one kind of integrated new media experience. |
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