The News Frame Research On The Xinhua News Agency's Activity Of Journalists Retracing Route Of Long March Special Reports

The Long March of the Red Army is a great epic of revolutionary heroism,and its victory has declared to the world that the Chinese Communist Party and its people's army are invincible.The spirit of the Long March formed during the Long March has inspired generations and generations of Chinese children to work hard and strive for national construction.Reports about the Long March have been one of the important topics of media publicity and reporting over the years.2019 is the 85 th anniversary of the departure of the Red Army Long March.From June 11 to August 18,the Propaganda Department of the Central Committee of the Communist Party of China organized the theme interview of "Magnificent 70 Years · Striving for a New Era-Journalists Take the Long March" The spirit creates a good atmosphere for the 70 th anniversary of the founding of New China.According to the scholar Huang Dan's summary of the concept and basic characteristics of the framework theory,combined with Zang Guoren's combing of the analysis orientation of the framework theory,this study selected the "Activity of journalists retracing route of Long March" special report launched by Xinhua News Agency as the research object to conduct the news framework research.This article uses the literature research method,case analysis method and discourse analysis method,mainly in terms of report form,content framework,news icon structure and report theme,etc.,to explore the news production process of Xinhua News Agency's " Activity of journalists retracing route of Long March" special report,The characteristics of information screening and reorganization and fact construction help the media to better play the role of propaganda and provide a reference for the future spread of red culture.After analysis,this study found that Xinhua News Agency's " Activity of journalists retracing route of Long March " special report coverage is mainly based on communication;the length of the report is moderate,mainly in 1001-2000 words;the sources of news reports are diverse,mainly local people,martyrs and descendants And government officials;news pictures are rich and varied;titles prefer false topics and focus on emotional expression;attention is paid to the use of background,verbal response and evaluation in the report to make the report more grounded;the subject of the report is the military and civilian fish water,ideal beliefs and military Mainly epic,highlighting the moving deeds during the Long March.On the premise of ensuring the authenticity and objectivity of the report,restoring history with stories not only improves the readability of the report,but also guarantees the social credibility of the media.This study has three thoughts on this special report: 1.Reasonable use of the news framework to enhance communication;2.Reasonable matching of the news icon structure to enhance the audience's sense of engagement;3.Multi-directional promotion of the red theme to create a publicity benchmark.