A Study On The Contribution Of Stars In The Evaluation System Of TV Variety Show

The effectiveness evaluation of stars in TV variety shows is an indispensable management method in the operation of cultural industry market.However,the existing evaluation system of TV variety shows can not meet the needs of quantitative evaluation and standardization of stars.In this paper,star contribution is based on ratings and satisfaction to directly evaluate star utility.Four calculation methods of star contribution degree are compared through typical variety show.Algorithm 4 is the best.Based on the idea of "part first,then whole",the analysis unit is divided into 1-5 minutes according to the content of the program.The proportion of up to three stars in the analysis unit is determined according to the pictures and sounds of the audience.The proportion of stars in the analysis unit is 70% through audience rating and 30% through satisfaction.Compared with the seasonal contribution and the seasonal contribution,the indicators in the period contribution are more specific and the period contribution is better.After analyzing the related factors that affect the contribution of stars,it is found that the contribution in the period is more easily affected by a single index;the contribution in the star season is significantly positively related to the search index,the devaluation of news praise,and the devaluation of microblog praise.At the same time,it is found that the contribution of stars is influenced by and the program.The contribution of stars can provide some reference for the selection of stars in TV variety programs and the creation of stars.