The Research On The Development Path Of Cultural And Creative Products In Nanjing Museum

The cultural and creative industry has become a sunrise industry,and the museum as the main "incubation base" of the cultural and creative industry,with the attention of the country and local governments,has continuously launched wonderful and eye-catching cultural and creative products,which not only amplifies the social effects of the museum,has also opened up a market-oriented path for the museum and won the significant economic benefits.However,since the domestic museum cultural and creative products development didn't start early,notwithstanding it's in the first phase of development,the development of the cultural and creative products and the collection resources do not match,and there is also inconsistency between theresearch on the products and market demand,so how to develop and market the museum cultural and creative products rationally and effectively have certain social significance and economic value.This thesis takes the Nanjing Museum as the object of empirical research.By analyzing the development status and consumer demand of the cultural and creative products of Nanjing Museum,it summarizes the innovative development strategies for the development and marketing of the cultural and creative products of Nanjing Museum.With a view to providing a reference for the development of cultural and creative products in Nanjing Museum,so as to provide a reference for Chinese museums to develop a market-oriented road of the cultural and creative products...