Research On The Communication Strategy Of Entertainment Self-media "Li Yu Da Ting Teng"

The rapid development and popularization of Internet technology has given rise to the rise of we media.From blog,microblog to We Chat,marks the arrival of the era of we media.We media are rich in types and can be vertically subdivided into different fields according to the content.Among them,entertainment "we media" has gained a large number of users by virtue of the influence of entertainment stars and the strong interest of the public in entertainment events.As a result of the excessive pursuit of commercial interests by many entertainment "we media",the trend of vulgar content gossip prevails and even breaks through the moral boundary,resulting in the overall development of good and bad.Due to its good brand building and orderly operation," Li Yu Da Ting Teng " stands out among many entertainment "we media" and attracts much attention from the industry.This paper will through literature research,case study,comparative study method and content analysis to examine some of the related theory of entertainment and media culture the basic characteristics of the media and the development of the status quo,focusing on the analysis of the principle entertainment " Li Yu Da Ting Teng " communication strategy,study the inner reasons of its success and development dilemma,and then combined with the developing trend of new media and optimization Suggestions are put forward.The paper consists of six chapters.The introduction focuses on the research results related to entertainment we media,and analyzes and summarizes the research status.The second chapter elaborates the definition,classification,characteristics and development status of entertainment we media.The third chapter analyzes the logic of the development and communication of " Li Yu Da Ting Teng ",and explores the reason and practice basis of its communication strategy.The fourth chapter specifically analyzes the brand content construction of " Li Yu Da Ting Teng " and shows how it highlights the media value in this process.The fifth chapter specifically analyzes the operation process of " Li Yu Da Ting Teng",and expounds its strategies of cultivating users,constructing communication paths and making profits.The sixth chapter puts forward some optimization Suggestions on the communication development of " Li Yu Da Ting Teng ".Article think richard entertainment " Li Yu Da Ting Teng " with its original features of the concept of "entertainment",under the idea of "brand" by building brand content,it has produced the cultural value of reshaping young people's values,highlighting the pursuit of entertainment media humanism,and promoting the original ideological and cultural source of the entertainment circle,which reflects its social benefits.At the same time,under the idea of "productization",loyal users are cultivated through the three stages of trigger,transformation,retention and stabilization.On the basis of platform linkage,a three-dimensional propagation path is constantly constructed to further expand its influence by means of traffic realization and advertisement placement,so as to promote its benign and orderly propagation development.The success of " Li Yu Da Ting Teng " represents the professional pursuit of entertainment we media to release the deep cultural value through the content and interact with the external environment.In the face of the continuous upgrading of 5G new media and entertainment industry,the series should optimize and innovate from the aspects of improving the quality of team members,deepening the operation of users and enriching the profit model,and provide experience for the development of other entertainment we media.