Study On Visual Rhetoric Discourse Practice Of Data Journalism In China

Due The era of big data has brought changes to many fields,as well as the field of news communication.Data journalism emerged as the times require in the context of the era of big data.China's data journalism research and practice started relatively late compared to foreign countries and is still in the initial stage of development.Nevertheless,domestic media have also started data journalism practice based on foreign experience and self-exploration.Based on this,this article selected three media,Net Ease's "Data Reading",Xinhuanet's "Data News",and the Surging's "Mathematics Lesson",as the research objects,using the content analysis method and case study method to explore the combination of qualitative and quantitative analysis.The rhetorical discourse practice of data journalism in China mainly includes visual rhetorical grammar to visual rhetorical discourse.Firstly,analyze the visual rhetoric and grammar of the data news reports of these three media,and explore the visual rhetoric strategies of micro-discourse production of data news in China.It is concluded that the data rhetoric in China mainly uses data,relationship,time,space and interaction.The strategy realizes the visual presentation from data selection to relationship construction.Data journalism in China reconstructs data relationships through data selection,timeline design,topographical space use,and interaction design to achieve a certain rhetorical intention.Of course,these rhetorical strategies also have unreasonable situations in the use process,so in the specific practice process,we must avoid logical problems of data selection,simple attribution and even wrong attribution problems,as well as specific situations in the process of visual presentation or explanation.Secondly,on the basis of visual grammatical analysis,visual rhetorical discourse analysis is further developed,that is,the rhetorical intention problem achieved by using the above five rhetorical strategies.The analysis found that the visual rhetorical discourse of data journalism in China has realized discourse practice and social practice that are different from traditional news reports.That is,at the level of discourse practice,visual rhetoric grammar is used to achieve visual marking,cognitive reconstruction,and balanced discourse order,thereby conveying Recessive discourse constructs a rational discourse space.At the level of social practice,the emergence of a new form of power,data discourse power,has helped China's discourse power.Finally,as a new reporting style,data journalism will develop and promote the development of the journalism industry in the future to better serve the people and society.This article discusses technology leadership,social orientation,and talent development.China's data journalism will undergo technological change.Under the leadership of the Group,it will further innovate the form of reporting and enrich the form of news production,so as to achieve social orientation,help national planning and pay attention to people's livelihood,and to realize the continuous development and prosperity of our journalism industry.