| In December 2019,novel coronavirus pneumonia outbreak in Wuhan,and then rapidly spread all over the world.Until now,COVID-19 still deeply affects people’s production and life.After the outbreak of the epidemic,the domestic media released a large number of data visualization reports related to the epidemic,followed up the dynamic data of the epidemic in time,and played an important role in popularizing epidemic prevention knowledge and alleviating public panic.This paper will take four representative news columns in China,including xinhuanet.com,as the research object.The COVID-19 related data news reports will be released in the focus column.The three dimensions of visual semantic construction,visual rhetoric framework and visual rhetoric strategy are studied by using visual rhetoric theory.This paper attempts to explain how the COVID-19 data news in China constructs different types of meaning through visual practice,how to visualize services in the established discourse framework through visual rhetoric,and how to persuade and obey in the specific visualization practice to influence the cognition and behavior of the audience.The study found that in visual semantic construction,different types of visual texts in COVID-19’s data news produced and constructed their distinctive meaning,interaction meaning and composition meaning in their unique visual language.In terms of visual rhetorical framework,the domestic COVID-19 data news has reconstructed a specific visual framework in five micro rhetoric practices: data,relationship,time,space and interaction.In terms of visual rhetorical strategies,domestic COVID-19 data news generated specific conceptual images through metaphorical rhetoric,achieved visual mobilization by constructing identity,and responded to social disputes with specific rhetorical situations,sharing the same visual form for intertextual expression. |
