Research On Visual Design Strategies For Mobile Games Going To Southeast Asia

Video games are called "the ninth art".A high-quality game product can actively awaken people's understanding and empathy through the strong stimulation and interaction of audiovisual sense.With the development of the Internet and the improvement of hardware,it releases diversity Value mobile games are becoming a new carrier of Chinese culture going global.Southeast Asia,as a close neighbor of China,has a large population base,and its smartphone penetration rate has continued to increase.Under the many advantageous policy environments such as the �Belt and Road�and�China-ASEAN Community of Destiny�,it has become the first choice for Chinese mobile games to go abroad.Therefore,this article will propose a localization design strategy for mobile games going to Southeast Asia,but there is no related research at present,and most of the existing localization studies belong to the field of linguistics,that is,the text is translated into the target national language.The difference is that,This article will be based on the perspective of design,combining relevant theories of culture,geography,and marketing,as well as its own internship project experience at Tencent and Netease,relying on the company's accurate and effective big data platform,through comprehensive analysis and comparative analysis,The output is a visual design strategy centered on the three common characteristics of Southeast Asia.This article first defines the concepts and motivations of the mobile gaming industry overseas,and summarizes the existing problems.From a cultural perspective,as a cross-cultural product,the mobile gaming industry needs to cross national boundaries and cultural boundaries.We should acknowledge the differences.Understand the equality of the target country 's culture under the premise of existence.Therefore,by studying the current situation of the six major markets in Southeast Asia(Vietnam,Indonesia,Malaysia,Thailand,Singapore,and the Philippines),we analyze and summarize the three cultures,players and markets in Southeast Asia.Great commonality.However,the research focus of this article is not on the status quo analysis,but on local design practice and strategy research based on its commonality.For cultural commonality,you can add tropical regional elements to the interface and create a festive atmosphere to achieve the integration of Southeast Asian culture and Chinese culture.For player commonality,you can use high-saturation warm colors,avoid taboo colors to adapt to Southeast Asian players' color trends,and use exaggeration.Dynamics,forms of confrontation,and stimulating atmosphere to cater to the young group's preference for action competitive games.By highlighting themes of information and enhancing psychological cues,it enhances the player's cognitive foundation and meets their social needs;for market commonality,it is possible to build active brands and reduce interface elements 2.Reduce the resolution to solve the problems of lack of development experience and uneven network speed.In order to improve the market data of mobile games in the Southeast Asia region,reduce the trial and error probability of later products going to Southeast Asia,and spread the Chinese culture while meeting the spiritual and cultural needs of Southeast Asian players.