The Study Of Southeast Asian Chinese Media And Chinese National Image

The paper is aimed at studying the Chinese national image that Southeast Asian Chinese media established by using the Content analysis to analysis the reports about the Third Plenary Session of the18th CPC Central Committee on the Singapore zaobao.com and the China ifeng.com. The study shows that there is obvious disparity in the establishment of China’s national image. Evidence indicates that the Southeast Asian Chinese media established a positive economic image and a negative political image while the ifeng.com established positive images in both aspects. The purpose of the paper is to analyze the factors which result in the negative image and to provide some suggestions about how to improve Chinese national image.The paper has seven chapters, which can be divided into four parts.The first part consists of chapter one to chapter three. The first chapter and second introduce the background information of the study, sorts out both domestic and overseas research products and elaborates the meaning, difficulties and innovation of the paper. The Research methods and the Study design are introduced in the third chapter.The first part consists of chapter four and chapter five. In the forth chapter, the statistical analysis is based on the all samples collected from both sites by quantitative and qualitative analysis, combining the number of reports, data types and tendency. On the basis of the forth chapter, the images of China established by both sites are described in detail in the fifth chapter, comparing the specific images in reports about Chinese affairs.In the sixth chapter, which is also the third part, suggestions are provided after thoroughly analyzing various factors that influence Southeast Asian Chinese media’s impression about China in order to improve China’s national image under the international media environment. The Conclusion comes up wiht some shortcomings of the paper.