Research On The Construction Of Regional Identity In The Short Video Of Dialect ——A Case Study Of Sina Weibo Account "NG's Cat"

Dialect is a kind of cultural resource with fresh vitality,which has important value in the construction of identity and cultural heritage.The environment of population flow and new media is changing the way of dialect.More and more people use dialect to record mobile short video,and transmit it through social media,which breaks the geographical area definition and makes dialect communication more open,dynamic and diverse.Based on the theory of cultural linguistics and identity theory,this paper uses in-depth interviews with 10 users to explore the cultural value of dialect short video,and outlines the path to build the local identity of the audience.It is found that dialect short video has the value of cultural communication and plays a positive role in regional cultural communication.The transmission of dialect short video carries the local cultural memory,satisfies the audience's emotional needs,wakes up the audience's sense of regional identity belonging and identity,and constructs the identity through the "regional cultural community".This study further selects the micro blogger "@ NG's cat" as the research object.The microblog account focuses on Wuhan dialect and regional culture,and publishes a large number of short videos of Wuhan dialect which are widely spread.Using content analysis and text analysis,this paper aims at the dialect short video of the account,and studies the strategies of constructing regional identity.The empirical analysis is carried out from three aspects: the identity recognition,emotional experience and group identity of the audience.Through the analysis of empirical data,this study found that: firstly,short videos use a lot of Wuhan local language,expression habits,pronunciation,etc.,forming the audience's cognitive construction of local identity.Secondly,the short video content expresses the love for Wuhan,discusses and evaluates the topics about Wuhan,shows the local characteristics and culture of Wuhan,and strengthens the audience's psychological experience of Wuhan from the emotional level.Thirdly,the short video mainly focuses on positive shaping and anti stigmatization.Through the emphasis on the identity characteristics and behaviors of "Wuhan people",the characteristics and spirit of the group are shaped to complete the establishment of regional group identity.The short video of dialect,as a product of the era of self media,not only promotes the spread of dialect,but also strengthens the local identity of the audience.This study outlines the path of constructing regional identity from the perspective of cultural communication,and reveals the main strategies of constructing regional identity.However,this paper does not pay enough attention to the production,dissemination and operation of dialect short video,such as kitsch and commercialization.In the future,we can think and study the profit-making mode and communication mode of the short video of dialect.