The Study Of Dialect TV Dissemination Phenomenon

China has a long history, vast territory and numerous nationalities. Along with the changes in the past several thousand years of history, the movement of people, inter-ethnic integration, differentiation and integration of the Chinese language has gradually taking place. The geographical distribution in a variety of different dialects. Dialect carries particularly its vocabulary rich local culture, which is the folk culture retained transmission medium. However, with the establishment of the status of Mandarin chinese, as the dialect gradually become marginalized, it also doing its utmost to seek their exports. Dialect through modern media, formed a new form of communication, television and a dialect made a "marriage",then dialect television momentum intensified. From dialect TV drama to dialect columns then into the dialect news step-by-step. Dialect TV in a variety of television media as a breakthrough in the competition, dialect expression as boost ratings and a magic weapon for the audience. In the dissemination process of dialect TV, some problems have also reveal. For dialect television communication, the simple designating was to be non-biased. This paper will make a thorough study on how to treat this phenomenon and lead it to a healthy development.This paper is divided into three parts:First part : Analysis of the background of dialect television. Dialect television is based on our environment which had a long history of the dialects.It is an attempt of a regional culture and local customs to try to find a modern means of expression. Strong regional economic and cultural support the dialect television in the back , as well as local television media in the fierce market competition, efforts to find a breakthrough in exploration . It's driven by ratings standards, but also a meet to achieve meaning and pleasure to audience, the joint action of various factors have hastened the dialect television prosperity.Second part : Dialect TV development status. Dialect TV formed in the process of the development in some different forms : attention to the little guy and dialect TV drama display the rich local culture and customs . Sichuan and Chongqing have distinctive dialect TV drama on the representation; led to a tendency to civilians, the vast masses absorbed actor and emphasize the dramatic expression dialects columns drama , and the "fog have Pubs" in Chongqing TV is a typical. And the most controversial, the greatest concern is a dialect television news program, program host for use dialect expression. Individual programs focus on the packaging columns, the news story narrative, the role of program host. Hangzhou Pearl TV's "The News said Mr.Six" is his representative; In addition to gradually dialect entertainment programs, talk service programs continue to shape life infiltration.Third part : The thought and the negative effects of Dialect television phenomenon. In the dissemination process of dialect TV, the suit copy homogenization and the increasingly obvious tend to become debased. In order to create attraction and increase funny atmosphere, some vulgar picture and dialect spoken soon appear. Dialect television production and mass distribution of the stereotypes, the installing of language barrier. This increase costs in the people-to-people exchanges and communication. Based on their congenital abnormality, the development of television dialect is very narrow. TV media should shoulder its responsibilities and the relevant departments to establish a rational media environment.