Research On Tourism Marketing Strategy Of Tik Tok Short Video

In recent years,China 's mobile internet technology has developed rapidly,and Internet social media such as Weibo,We Chat,and short video have become the main tools for people to communicate on line.In the past two years,the development of short videos has been the fastest.Short videos form a new Internet ecology in a short,sophisticated,and innovative form,with a geometric multiple transmission model.The development of short video has affected the change of the entire Internet marketing.Internet giants have laid out their own short video platform development,e-commerce platforms have also increased their short video marketing,and social platforms have begun to pay attention to the application of short video.The tourism industry has also discovered the huge potential of short video marketing and has collaborated with short video platforms.Although Tik Tok has only been established for a few years,it has developed rapidly and has become a head platform for short videos.The users of Tik Tok are both product consumers and content creators,forming a cluster effect of creating content and a huge consumer market,which has become a new front for Internet marketing.Tik Tok short videos seem to be bringing a change to the travel industry.But how this emerging popular marketing form brings better development to the tourism industry is still a very new subject.The author disassembles and analyzes the marketing 6P theory in conjunction with the business model canvas theory,and plans a path for the tourism sector that is suitable for the development of vibrato.Tik Tok short video marketing has serious problems that affect its development,such as crude production,vulgar proliferation,and accumulation of advertisements.Tik Tok marketing currently shows some achievements in combination with the tourism industry,but in order to better do well in tourism marketing in the future,the Tik Tok company needs to further improve its Internet marketing strategy.Tik Tok should provide users with professional travel shooting guides,issue related policies on the standardization of content,and guide users to fulfill the specifications.Tik Tok tourism short video marketing needs to be developed in a sustainable and healthy manner into an independent profitable module.The author puts forward relevant and comprehensive strategies,including standardized and refined management of content production,feasibility requirements for content innovation,improvement of social responsibility and brand reputation.Benign co-construction methods and other strategies.At the same time,the proposed strategies also include measures to avoid false exaggerated advertising information and strengthen platform content supervision.