Short Video Marketing Strategy Research In Social Media

With the development of mobile Internet,short video has become another darling after the webcast in recent years,how to use short video for effective marketing has become a hot topic of common concern in the academic and industry circles.This article takes social media short video as the research object,combines theory and practice,and systematically sorts out the marketing value,marketing status,and marketing model of social media short video.Based on this,combined with the successful marketing cases of short videos of social media at home and abroad,some suggestions on the short video marketing of social media are proposed.