Research On Marketing Strategy Of Using Short Video On Social Media

With the advent of 5G era,Internet broadband has been accelerating and the traffic fee of communication service providers has been lowered,making short video content become a big hit on social media.Taking "YiTiao video" as a case,this paper analyzes the communication and marketing strategy of short video content on social media,and summarizes some effective marketing strategies and puts forward some valuable Suggestions for other enterprises and brands that want to use short video content for marketing on social media."YiTiao video" is a "leading" brand that USES short video for marketing on social media.It is very representative of the content control,user positioning and means of realization of short video.Although there are some problems but its successful experience is very useful for reference.Through the research and analysis in this paper,it can be concluded that there are six elements for brand marketing using short video:(1)The content positioning determines the user level,and the user level determines the conversion rate;(2)High quality video is more easily recognized by users in brand marketing;(3)Subject-based entertaining content is more acceptable to users;(4)Users' reading habits determine that short video should not only be "short" but also "short";(5)Compared with ordinary pictures and texts,video content can better create a sense of labor for users,so as to gain user resonance is an important prerequisite for "forwarding";(6)Video is easy to be accepted by users for interweaving soft advertisements into stories.