The Design And Implementation Of Android Client For Marketing Short Video Production

With the popularity of smartphones and the rapid development of Internet tech-nology,the video medium has become an increasingly common way to disseminate information,and short videos have become a popular form of mass entertainment.In this trend,digital marketing using short videos plays an important role in brand mar-keting.However,Company B,where I work now,has some troubles in conceiving and making short videos for marketing.Marketers often lack sufficient creative ideas and have difficulty using various complex computer video production software.To solve these problems,this thesis proposes a marketing short video production application.The application has rich marketing cases and high video production efficiency.It provides direct support for the Dou Yin platform and the advertising business of Company B.This thesis firstly elaborates the background and significance of the subject re-search,and analyzes the features of this application in the context of domestic and international related products.From the current situation of short video marketing and the demand of Company B to produce marketing short videos,we conducted a require-ment analysis for a marketing short video production client,then the specific functional modules of the system were determined.The application has four main modules: home module,short video module,creative community module and video creation module.The home module and short video module mainly provide abundant materials and tem-plates for users to apply.The creative community module acts as a platform for users to share their creative ideas in digital marketing and make connection with their peers.The video creation module provides a variety of tools mainly for shooting and editing.The shooting tools allow users to apply shooting props or filters in their videos.The editing tools supports common video transformation operations and adding elements like transitions,subtitles,music,stickers and filters.Moreover,the application is able to merge user materials with system templates,which simplifies the process in the pro-duction of marketing short video.The system is based on C/S architecture,including server-side and client-side parts.The server side uses Spring Boot framework.The Android client uses Jetpack and Retrofit to achieve client-server communication and page presentation.Based on the Editor SDK developed by Company B,the client is able to conduct the shooting and editing of videos.Ijkplayer empowers the short video playback feature.This thesis describes the design and implementation of the Android client.The application has been available on major App stores and downloaded by more than two million people.It supports brand marketers in many industries and plays an important role in promoting the advertising business of Company B.