Research On Short Video Marketing Optimization Of Mier Women's Dress In E-commerce Era

Short video is one of the hottest social tools in the development of new media.With the continuous development of commercial value of short video,more and more enterprises are strengthening brand publicity through short video layout,especially on the platform of tiktok and so on.It not only expands the public domain traffic,but also enhances the fans' stickiness.The research of this paper is mainly through the case of mier women's clothing,in-depth study of the company's short video marketing development.This paper adopts the methods of literature reading and field investigation to conduct in-depth research on the basic concepts and theories such as e-commerce,short video and short video marketing,4I marketing theory,content marketing,AIDMA rule,etc.as the basis of the full text research,this paper introduces the current situation of short video marketing of mier women's clothing,including the overview of the brand development,the current situation of short video marketing,the current situation of short video marketing,the current situation of short video marketing,the current situation of short video marketing,and the current situation of short video marketing Based on the analysis of the existing problems and reasons,we found that the company's short video marketing positioning is fuzzy,content creation ability is insufficient,model influence transformation is insufficient,and new fans transformation is insufficient.We put forward the hardening scheme of short video marketing for women's dress,and based on 4I theory,formulate optimization principles,accurate short video marketing value,strengthen the theme content marketing scene design,and fully operate KOL value Marketing,transformation of potential customers based on AIMDA;put forward the safeguard measures of short video marketing optimization of women's dress.In depth research platform recommendation mechanism,accurate content distribution and labeling,optimize short video operation index and strengthen interaction with consumers.The research of this paper can provide decision-making guidance for the development of short video marketing of mier women's clothing.