Research On The Integrated Development Of Urban Community Media In The Era Of "Internet+"

The community is a community of information,interests and values in the daily life of the residents,and is the most basic category for the residents to carry out social activities.Generally speaking,the community is not only a social community of production and life in which residents live on a regional basis,but also a culturally existing form of socialization,which will inevitably form rich community social capital within the community.In the common life in the community,the relationship of mutual trust,mutual support and rest and mutual support is constantly growing,which makes the residents in the community subtly form a strong sense of identity,belonging and responsibility,sharing the consensus of collective consciousness,ideal and value criteria.,bear the obligation of community participation,autonomy and development.In the era of "Internet +",under the dual influence of informatization and urbanization,the daily life of society and citizens has also undergone tremendous changes.The emerging media is affecting the concept of community administrators and community residents.Thereby structurally changing the governance and development of the community.At the same time,in this environment,community media also began to explore the integration and development of new media,began to explore and study community management and development,promote residents' sense of identity and belonging to the community,and build a new community of community life.path.This paper mainly uses case analysis method to analyze the organizational structure,content and text of Beijing Shuangjing community media,explores the current development status of community media in China,and combs and summarizes its integration path in the process of integration development: Presenting technology diversification,platform operation cross-border communication;content excavation in local characteristics,content is king to promote residents to form community cultural identity;conceptually user-centered equal interaction,breaking the traditional profit model,exploring new models;functionally more a variety of functions,such as party building services,neighborhood exchanges,community information,and convenience services,promote community development.At the same time,the vision of the integration of the development of community media in the country,compared with the Beijing Shuangjing community,found that most of the community media in China still have regional imbalances,new and old media "two skins",systemic mechanisms are not healthy,The shortage of professional and technical personnel points out that in the "Internet +" era,integrated development is the best choice for all community media at the moment.The community media will be responsible for the breakthrough of regional media deep transformation,the integration of various emerging communication resources in the community,and the role of community residents in all-round life service platform.It is the key method to build community community and promote community governance.