| Marketing business is an important means of the enterprises’branding, consulting released, and so on. It needs a strong real-time and popularity. Nowadays, continuous development and update of mobile Internet technology makes that the traditional means of marketing, such as paper, television, radio, has become increasingly weak. With the emergence and popularity of smart phones, people spend more time on the mobile side which is no limit on the time and space. That provides mobile marketing a great opportunity. With the emergence and rapid development of WeChat, WeChat marketing is becoming a popular application of mobile Internet marketing. Along with the rapid development of WeChat marketing, its lack of research of theory and practice has become increasingly prominent. How to quickly build a WeChat marketing system has become a hot topic.In this paper, taking campus consulting publishing as a case to build a WeChat marketing management system based on JavaEE. At the business level, this paper analyse the current situation on campus consulting publishing and information query carefully. Then, it analyses and describes the business. Based on that, the paper organizes and completes the business needs analysis and designs the system function. In terms of system implementation technology, this paper takes research in many technologies, for example, JavaEE standard platform, MVC framework model, SSH system framework, WeChat public platfrom’s development, and so on. This paper presents the WeChat marketing management system’s architecture design and database design on the base of that theory research.Finally, based on that design, develop and achieve the marketing system, deploy and service to the outside world. The WeChat marketing management system includes back-office service and mobile terminal, and both have many function module such as important notice, campus alerts, and so on. Those fully meet the needs of campus consulting publishing and information query. |
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