Viral Marketing Strategy Based On Micro Message Public Platform

On September 17, 2012,WeChat hit the 200 million mark. Only in the past four mouths, WeChat users broke through 300 million, which created the new peak of IM in the development of communication software. In the year to 2015, WeChat has become the representative of the electronic revolution in China and created the myth of the more than 90% of Chinese smart phone coverage. The active users are more than 549 million per month. As soil, there are more than 8 million of all brands use WeChat public accounts. And We Chat as a tool, has become indispensable in people's daily lives.With the continuous development of WeChat users, WeChat influence is also growing. From original simple communication app to almost covering all aspects, such as :clothing,food,living conditions and transportations, WeChat today is evoluting into “phenomenal products" which contains huge social benefit and economic driving force.Based on WeChat large user base and social websight,network marketing is extremely ea sy to spread like a virus and We Chat type viral marketing arises at the historic moment. "Surr ound nerve cat", "WeChat Lucky Money” and other applications easily hog the headlines, the spreading number of which is amount to billions in a short time.The purpose of this paper is to study viral marketing's strategy on WeChat public platform and it is expected to explore its characteristics,find out the key factors that influence the spread of viral marketing as well as marketing methods through the analysis of the excellent transmission cases. As expected, WeChat plays a guiding role in our country enterprise marketing strategy implementation.