"Learning Inferences From One Case" Series Of Teaching Auxiliary Brand Building Research

Teaching auxiliary books publications,as important teaching aids for students,consolidate knowledge points,cultivate innovative thinking,and have an important auxiliary role in analyzing and judging test questions.Since 2000,the Olympic Mathematics Competition(hereinafter referred to as Olympiad)as a quality education has become a kind of training theme that cultivates students 'independent thinking,thinking,and stimulates students' interest in learning.It has been introduced into the compulsory education test paper as an additional Questions are naturally sought after by students and parents.Compared with the enthusiasm of the Mathematical Olympiad competition,the publication of Mathematical Olympiad and teaching aid books in the compulsory education stage has not kept up with this boom.At that time,although some educational and auxiliary books that were less difficult than those of professional competitions and could be used by lower grade students were published on the market,the types of topics were similar,the phenomenon of homogeneity was serious,the concepts and methods were backward,the content was crude,and contradictory.The topic of Yu Changli is mixed in the book market,and there are even"fake Olympics" reference textbooks for Olympics;students only rely on schools and extracurricular tutoring classes to learn the Olympics.They lack a systematic,experienced,and difficult book.Shen is a brand-new textbook for general students.In 2002,the Shaanxi People's Education Publishing House's "Olympics in Primary Schools" was launched,and it has been ranked the top of the teaching assistant list for nearly 19 years.Olympic Games Chinese,Mathematics,English,Chemistry,Physics,etc.",the primary school subject" Olympics Competitions," "However,after a long period of update and iteration,the construction management of the "benefit from one another" brand has also become a hot issue,especially with the rise of online education and the decline of the learning curve for the adjustment of the Mathematical Olympiad.Books also have the problem of "applauding or not."This article discusses the issues of“building one by one”brand building with brand planning,brand design,brand development,and brand management in brand building;using research methods such as interview methods,literature analysis methods,case analysis methods,and survey methods to apply brand building research The common PEST analysis method finds the external environmental factors in brand building;the SWOT analysis matrix compares the internal factors of Shaanxi People's Education Publishing House in the "one-for-one-three" brand building,and the search for umbrella brand structure,Boston matrix,and Ansoff strategy model " Introduce the brand strategy trends of "Thinking by One";at the same time,in-depth interviews with Shaanxi People's Education Publishing House's "Primary School Olympiads and Learning from Others " were in-depth interviews with the topic selection editors,publishing house leaders,and current editing and distribution teams,and explored the book from topic selection to today The process of selling millions of books per year and becoming the book brand of Shaanxi People's Education Publishing House,summarizes how local education publishing houses can create branded books and books in the four processes of brand planning,brand design,brand development,and brand management.Brand extension products,combined Subject knowledge relevant version,management,marketing,book publishing,etc.science lessons learned.From the micro-level of book editing planning to the specific practical operation of publishing and distribution,the search for local education publishers' experience in brand building issues provides useful experience for similar publishers in teaching and auxiliary brand building.Through analysis and research,the author gives the following conclusions:In terms of brand planning,when planning books,readers' needs should be taken first,and the external environment in which the books are located is political,economic,cultural,and technical.Type competition books are fully considered,so as to formulate appropriate book plans for the planned books and meet social needs;in terms of brand design and expansion,we must be bold in trying to innovate,make good use of book brands,and plan for gradual product expansion.Adopt appropriate expansion strategies to develop from a single variety to multiple forms and formats,and finally form brand books with clear levels,reasonable designs,and accurate market positioning;in brand development,institutional innovation that is compatible with publishing and publishing formats In order to mobilize the subjective initiative of editors,innovate distribution methods,optimize service levels,do a good job in brand development,and achieve comprehensive improvement in editing capabilities,book quality,and brand influence;in brand management,we must start with macro strategic management,Choose the appropriate management philosophy,management Strategy and management measures to improve the awareness of managers of existing products,timely adjustment of the different units of product and brand management strategies to respond to changes in market demand,the market environment.Finally,based on the analysis of the four stages of brand building,this article gives the current problems and suggestions for improvement of the "one-for-one" brand in the current stage,hoping to provide useful reference for similar local education publishing houses and brand books.